generative installation 2018
#RiseandGrind is a generative installation that explores the rules and norms of global internet culture in an age of data-driven platform capitalism. The project data-mines Twitter to capture millions of conversations which are used to train an AI model on Google's machine-learning neural network platform Tensor Flow. The resulting artificial intelligence then joins the conversation with a twitter Bot that participates in social media discourse on 24/7 internet culture.
The hashtags captured, #RiseandGrind and #Hustle, represent the globalised embodiment of the values of a neoliberal culture that gets up early and self-exploits, success in this model of the sharing gig economy is only achievable by rising earlier, grinding that bit harder, and bringing even more hustle to the game. Over the exhibition's duration the AI algorithm "learns" the rules of the new economy from this data in real-time and begins to participate in the conversation on Twitter.
This process is visualised in the gallery with a screen revealing the mechanism of the black box machine learning process and another the Twitter data feeding the algorithm. Throughout the exhibition's duration these tweets evolve from nonsense to well-honed texts that encapsulate the spirit of the new economy that are almost indistinguishable from the real thing. This process is made visible in a five-screen array, five raspberry pi connected to a cloud computing platform, a #RiseandGrind neon piece, and the @RiseandGrind_ML Twitter bot.
#RiseandGrind was commissioned for the inaugural exhibition of the Science Gallery Lab Detroit.
Hustle, Science Gallery Lab, Detroit USA. June-August 2018.