24 hour Social :::
Data-Driven Generative video 2014-16
24hour Social is a multi-channel generative video installation that re-enacts a full day of appropriated social media videos from Vine, Twitter's discontinued video sharing platform. 24hour Social shows 86,400 Vines in a 24-hour period, one for every second of the day, with each video algorithmically synced to play at the exact time of its original creation. Once played each video remains on-screen to be over-layered by subsequent videos building up a rich, multi-layered and kinetic screen reflecting the complexity and always-on nature of social media's torrent of data.
The project presents a portrait of Vine as a social-media-fuelled Man with a Movie Camera, capturing the unfolding day across the Internet. However, this video content is simultaneously seen as data with this view inculcated into the algorithmic methods of its creation. The video installation is powered from a database of videos, and their associated meta-data, which have been appropriated from Vine, downloaded and saved for posterity.
24hour Social approaches Vine as a social media service where the creative expressions of its users are performances in data. It seeks to critique and unravel the entanglements of a platform that affords genuine creative and innovative expressions which are then commodified as a data-product. This is achieved through capturing a day of this data and re-commodifying it as an artwork, an act which knowingly appropriates the creativity of the platform's users.
24hour Social seeks to reflect on this central dilemma of our networked society; the desire to engage with ubiquitous networked platforms that facilitate creativity and sociality in myriad ways, whilst seeking to mitigate their codification of the everyday as so much data to be mined and manipulated.
Counterpath Gallery, Denver.
Theorizing the Web, NYC.
CAA Alternate, Chicago
Newman Festival, Druskininkai Lithuania
Computer Art Congress 5, MSH Nord Paris
Screentime, Green on Red Gallery, Dublin.